Sport, Culture and the Media was the first book to analyse comprehensively two of the most powerful cultural forces of our times: sport and media. It examines the ways in which media sport has established itself in contemporary everyday life, and how sport and media have made themselves mutually dependent.

SERIES EDITOR'S FOREWORD ACKNOWLEDGEMENTS (FIRST EDITION) PREFACE AND ACKNOWLEDGEMENTS (SECOND EDITION)INTRODUCTION: IMMERSED IN MEDIA SPORT A day in the life of the media sports consumerSport, Culture and the Media: Structure and outlineConclusion: looking towards sport and mediaPART 1 MAKING MEDIA SPORT 1. UNDERSTANDING SPORT AND MEDIA: A SOCIO-HISTORICAL APPROACHIntroduction: When two worlds collideThe rise of sportProfitable playPolitical footballThe rise of mass mediaNews and EntertainmentHaving it both ways: sport meets mediaConclusion: sport, media and cultural power Further Reading 2. WORKING IN MEDIA SPORT: THE DISCIPLINE OF SPORTS JOURNALISM Introduction: flesh, blood and sports journalistsSports journalists: 'shabby reputations' and professional problemsProfiler: the strange case of the sports journalistCrusaders and cheerleadersTalking to the sports talkersTabloids, broadsheets and fanzinesConclusion: hacks and hipstersFurther Reading3. MONEY, MYTH AND THE BIG MATCH: THE POLITICAL ECONOMY OF THE SPORTS MEDIA Introduction: Valuing sportSport, media and capital accumulation How to make money while losing it in sports televisionThe 'strategic chaos' of media sportSport as screen fillerMedia sports policy, politics and mythFighting for the right to watchWhen sports television failsSport at school for scandalConclusion: media sport lost and foundFurther ReadingPART II UNMAKING THE MEDIA SPORTS TEXT4. TAKING US THROUGH IT: THE 'ART' OF SPORTS COMMENTATING AND WRITINGIntroduction: the world of sports speakLive Commentary, dead languageIdeologies and Olympic extravaganzasOn the page, off the airrevelations, exclusives and 'bungs' Literary momentsConclusion: from script to stillFurther Reading5. FRAMED AND MOUNTED: SPORT THROUGH THE PHOTOGRAPHIC EYEIntroduction: still sportCaught in the actSports bodies: hot and hardPolitics and portraitsImaging sporting masculinityVariable subject, different gazeThe uses of sport in photographyConclusion: sports images on the moveFurther Reading6. SCREENING THE ACTION: THE MOVING SPORTS IMAGE Introduction: action, drama and narrativeThe front row seat in the living room verses 'being there' Audience hunting Screen of dreamsConclusion: 'there's always the sport' Further readingAFTERWORD: SPORT INTO THE ETHER(NET) - NEW TECHNOLOGIES, NEW CONSUMERSIntroduction: the coming of cybersportFrom consumer to auteurConclusion: look and learnGLOSSARY OF KEY TERMSREFERENCESINDEX

Reviewers' comments on the first edition "Marks the coming of age of the academic study of media sport." Media, Culture & Society "The book is extremely well-written - ideal as a student text, yet also at the forefront of innovation." International Review of Cultural Studies "A thoroughly worthwhile read and an excellent addition to the growing literature on media sport" Sport, Education and Society Sport, Culture and the Media comprehensively analyses two of the most powerful cultural forces of our times: sport and media. It examines the ways in which media sport has established itself in contemporary everyday life, and how sport and media have made themselves mutually dependent. This new edition examines the latest developments in sports media, including: Expanded material on new media sport and technology developmentsUpdated coverage of political economy, including major changes in the ownership of sports broadcastingNew scholarship and research on recent sports events like the Olympics and the World Cup, sports television and press, and theoretical developments in areas like globalisation and spectatorship. The first part of the book, 'Making Media Sport', traces the rise of the sports media and the ways in which broadcast and print sports texts are produced, the values and practices of those who produce them, and the economic and political influences on and implications of 'the media sports cultural complex'. The second part, 'Unmaking the Media Sports Text', concentrates on different media forms - television, still photography, news reporting, film, live commentary, creative sports writing and new media sports technologies. This is a key textbook for undergraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender.