Produktdetaljer
A book that does not require particular technical knowledge – just mere curiosity to explore the subject.
From tech experts to the general public, Data for All is the ground-breaking guide to help with the ways third parties use personal data. Written by bestselling author John K Thompson, this edition will aid your understanding of areas, such as
- The types of data you generate with every action, every day
- Where your data is stored, who controls it, and how much money they make from it
- How you can manage access and monetisation of your own data
- Restricting data access to only companies and organisations you want to support
- The history of how we think about data, and why that is changing
- The new data ecosystem is being built right now for your benefit
About the technology
For years, companies have had free rein to use every click, purchase, and “like” you make, to earn money. Now, across the globe, new laws have been written, passed, and are coming into force, giving individuals the right to access, delete, and monetise their own data. This book provides a vision of how you can use these laws, regulations, and services to directly benefit from your data in new and lucrative ways.
The data you generate every day makes big companies rich. In Data for All, bestselling author John K Thompson outlines how this one-sided data economy is about to come to a dramatic end. Thompson pulls back the curtain to reveal the true nature of data ownership and explains how you can turn your data from an exploited resource into a financial asset.
More about the bookBoth a handbook and a manifesto, Data for All is a must-read for anyone who wants to take control of their personal data. It lays out how businesses collect, use, and exploit data, providing a clear explanation of how the legislation overturns the existing system. By following this direct and accessible guide, you will completely change the way you handle your data.
In this fascinating book, you will learn how to oversee who accesses your data, how much different types of data are worth, and how to keep private details private. You wil soon stop being a passive source of free data, and start earning a “data dividend”—hundreds or thousands of dollars paid out simply for your daily online activities.
About the readerThis text is for anyone curious or concerned about how their data is used, and what they can do to reclaim ownership. No technical knowledge is required.
About the authorJohn K. Thompson is an international technology executive with over 35 years of experience in the fields of data, advanced analytics, and Artificial Intelligence (AI). He was an executive partner at Gartner, and he was responsible for the advanced analytics business unit of the Dell Software Group. John is the author of Analytics Teams: Harnessing Analytics and Artificial Intelligencefor Business Improvement and co-author of Analytics: How to win with Intelligence. He holds a bachelor of science degree in Computer Science from Ferris State University and an MBA in Marketing from DePaul University.