PART 1: INTRODUCTION TO E-COMMERCE   

1. The Revolution Is Just Beginning 

1. E-commerce Business Models and Concepts  
    

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE   

1. E-commerce Infrastructure: The Internet, Web, and Mobile Platform  

1. Building an E-commerce Presence: Websites, Mobile Sites, and Apps  

1. E-commerce Security and Payment Systems  
    

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES   

1. E-commerce Marketing and Advertising Concepts  

1. Social, Mobile, and Local Marketing 

1. Ethical, Social, and Political Issues in E-commerce  
    

PART 4: E-COMMERCE IN ACTION   

1. Online Retail and Services 

1. Online Content and Media 

1. Social Networks, Auctions, and Portals  

1. B2B E-commerce: Supply Chain Management and Collaborative Commerce  

Modern themes in e-commerce

• Students learn about the three major driving forces behind e-commerce -- business development and strategy, technological innovations, and social controversies and impacts -- and how they relate to chapter concepts.

• UPDATED -- Opening, closing, “Insight On,” and other extensive cases throughout the text are all new or updated in this edition. The cases place coverage in the context of actual e-commerce businesses.
• NEW -- The impact of the Covid-19 pandemic on e-commerce is reflected throughout, with special attention paid to the pandemic's effect on the expansion of on-demand services, the small business shift to e-commerce, Internet infrastructure challenges, and the quest to compete with Amazon.
• UPDATED -- Data, figures, and tables have been updated through October 2020 with the latest marketing and business intelligence available from a range of industry and government sources.
  

• EXPANDED -- Up-to-date discussion of security threats includes the recent cyberattack on Iran's nuclear facilities, malvertising, ransomware attacks, Covid-related phishing scams, and zoombombing. New technologies and protocols for enhanced security are also addressed.

• EXPANDED -- A thorough examination of current privacy issues includes contract tracing apps and the tension between privacy and public health, the recent invalidation of the Privacy Shield, the most recent privacy-related challenges for Facebook

Modern themes in e-commerce

• Opening, closing, “Insight On,” and other extensive cases throughout the text are all new or updated in this edition. The cases place coverage in the context of actual e-commerce businesses.
• The impact of the Covid-19 pandemic on e-commerce is reflected throughout, with special attention paid to the pandemic's effect on the expansion of on-demand services, the small business shift to e-commerce, Internet infrastructure challenges, and the quest to compete with Amazon.
• Data, figures, and tables have been updated through October 2020 with the latest marketing and business intelligence available from a range of industry and government sources.
  

Hundreds of examples

• Up-to-date discussion of security threats includes the recent cyberattack on Iran's nuclear facilities, malvertising, ransomware attacks, Covid-related phishing scams, and zoombombing. New technologies and protocols for enhanced security are also addressed.
• A thorough examination of current privacy issues includes contract tracing apps and the tension between privacy and public health, the recent invalidation of the Privacy Shield, the most recent privacy-related challenges for Facebook®, and evolving privacy issues with location-based proximity marketing.
• Current issues in social networks includes a discussion of TikTok®, MeWe®, the impact of the pandemic on usage, social networks “fails” and issues, the continuing controversy over Facebook® algorithms, and the decline of online auctions.