Best-selling author Geoffrey A. Moore, turns his attention to the most important business question for the early twenty-first century, the age of the Internet. How can companies living on the fault line of rapid discontinuous, disruptive technological change be managed successfully? Moore shows us that the old management truths are dead.

CONTENTS
ACKNOWLEDGEMENTS
INTRODUCTION
THE AGE OF THE INTERNET
SHAREHOLDER VALUE
COMPETITIVE ADVANTAGE
LIVING ON THE FAULT LINE
TRIAGE
BUILDING TO LAST
EPILOGUE
INDEX

Here at last is the long-awaited new book from Geoffrey A. Moore, author of Crossing the Chasm and Inside the Tornado, two bestselling works that have helped guide the high-tech revolution.
Now, Moore turns his attention to the most important business question for the early twenty-first century, the age of the Internet. How can companies living on the fault line of rapid discontinuous, disruptive technological change be managed successfully?
Moore shows us that the old management truths are dead. Business models that worked admirably until the last decade of the twentieth century must be replaced. E-business is invading every sector of commerce, overturning established relationships and re-engineering markets. How should management respond? How can older, more established companies successfully compete?
Living on the Fault resets the management agenda in the age of the Internet. Moore shows why sensitivity to stock price is the single most important lever for managing in the future, and ofr making necessary changes in organizations that have traditionally been impervious to change. Living on the Fault Line is a highly prescriptive guide to managing the disruptive forces of the new economy.
"We have been incorporating ideas from this book into our executive development program, and the feedback has been tremendous" - BOB HERBOLD, Executive Vice President and COO, Microsoft
"Living on the Fault Line reveals Geoffrey Moore's understanding of fast growth industries and offers insight to help us manage shareholder value in today's Internet economy." - JOHN CHAMBERS, CEO, Cisco Systems
"Living on the Fault Line cuts through the hype of the Internet econmy. It gets at where real benefits lie." - ERIK FYRWALD, Vice President e-commerce, Dupont Corporation

Moore's first two books, Crossing the Chasm and Inside the Tornado, focused on the marketing challenges posed by high-tech products and services and the technology adoption life cycle. This time Moore focuses on the management challenges.
Moore frames the new discussion around a single theme: how should a public company that rose to prominence prior to the age f the Internet manage for shareholder value now? He guides executives and managers who are coping with the disruptive technology that is destabilizing their core market positions, providing them with new models, metrics, and organizational practices to meet the challenges of the new economy.