Transnational Management provides an integrated conceptual framework
to guide students and instructors through the challenges facing
today's multinational enterprises. Through text narrative and cases,
the authors skilfully examine the development of strategy,
organizational capabilities, and management roles and responsibilities
for operating in the global economy. The key concepts are developed in
eight chapters that are supplemented by carefully selected practical
case studies from world-leading case writers. All chapters have been
revised and updated for this eighth edition to reflect the latest
thinking in transnational management while retaining the book's strong
integrated conceptual framework. Ten new cases have been added, and
four others updated. A full range of online support materials are
available, including detailed case teaching notes, almost 200
PowerPoint slides, and a test bank. Suitable for MBA, executive
education and senior undergraduate students studying international
management, international business or global strategy courses,
Transnational Management offers a uniquely global perspective on the
subject.
Les mer
Produktdetaljer
ISBN
9781108527446
Publisert
2018
Utgave
8. utgave
Utgiver
Vendor
Cambridge University Press
Språk
Product language
Engelsk
Format
Product format
Digital bok