Chapter - 01: Digital Marketing... The Origin of...; Chapter - 02: Have a Plan and Stick to it... Strategy!; Chapter - 03: Crouch, Touch, Pause... Engage...; Chapter - 04: Search - Being Found Online; Chapter - 05: Understanding Social Media; Chapter - 06: Understanding E-Mail Marketing; Chapter - 07: Understanding Mobile Marketing; Chapter - 08: Content Marketing and Native Advertising; Chapter - 09: Understanding Programmatic; Chapter - 10: All About Video; Chapter - 11: Understanding Online PR; Chapter - 12: Understanding Performance Marketing; Chapter - 13: Understanding The IoT; Chapter - 14: Optimizing The Customer and User Experience; Chapter - 15: The Future of Digital Marketing; Chapter - 16: Three Online-Only Bonus Chapters and Three Online-Only Contributor Views

"Understanding Digital Marketing accomplishes well the difficult feat of assembling current practical strategies from leading experts in the digital marketing field." * Carol Stuckey, Executive Director, Strategic Growth Initiatives, Harvard University Division of Continuing Education *"Comprehensive, contextualized and current. Does a great job of balancing solid overview with specific, insightful case examples. An essential addition to any marketer's bookshelf." * Dr Agnes Nairn, Dean, Hult International Business School *"This is a great handbook to the world of digital marketing, a world that can seem quite overwhelming at times, especially with the speed of change. A practical guide, it makes a great case for the importance of digital marketing in any marketer's toolbox. Updated to include some of the latest challenges in digital marketing, what I like most is that it remains people-centric, to help ensure that any digital marketing activities you undertake have a fair chance of success." * Tara Beard-Knowland, Senior Director at Ipsos Connect *"A no-nonsense, clearly written book which you can dip in and dip out of depending on your digital needs. Excellent to see that the 'human side of digital' has a clear presence throughout." * Dr Sarah Warnes SFHEA, Senior Teaching Fellow, UCL School of Management *"One of the most comprehensive yet easy-to-read books on digital marketing available." * The Marketer (about a previous edition) *"This is the best book I've seen on Digital Marketing. Without doubt it has been a worthwhile investment for me in my career as a marketing executive for my organisation." * Amazon reviewer (about a previous edition) *""[A] fine, accessible guide to digital marketing and appears here in its third updated edition which has been completely revamped to reflect key changes in digital marketing strategies and the digital environment."" * Midwest Book Review, The Business Shelf (about a previous edition) *"This book seeks to help the reader both understand digital marketing and develop marketing strategies that work within the digital realm. An attractive, accessible and informative guide with a great affordable price tag to match." * Darren Ingram, Founder, Editor & Consultant, Darren Ingram Media *