_Visual Thinking for Information Design, Second Edition_ brings the
science of perception to the art of design. The book takes what we now
know about perception, cognition and attention and transforms it into
concrete advice that students and designers can directly apply. It
demonstrates how designs can be considered as tools for cognition and
extensions of the viewer’s brain in much the same way that a hammer
is an extension of the user’s hand. The book includes hundreds of
examples, many in the form of integrated text and full-color diagrams.
Renamed from the first edition, Visual Thinking for Design, to more
accurately reflect its focus on infographics, this timely revision has
been updated throughout and includes more content on pattern
perception, the addition of new material illustrating color
assimilation, and a new chapter devoted to communicating ideas through
images.
* Presents visual thinking as a complex process that can be
supported in every stage using specific design techniques
* Provides practical, task-oriented information for designers and
software developers charged with design responsibilities
* Includes hundreds of examples, many in the form of integrated text
and full-color diagrams
* Steeped in the principles of “active vision, which views
graphic designs as cognitive tools
* Features a new chapter titled Communicating Ideas with Images that
focuses on a new emerging theory of human cognition and how that
theory, which deals with the construction and refinement of predictive
mental models in the mind, provides a solid foundation for reasoning
about what should go into a presentation
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Produktdetaljer
ISBN
9780128235683
Publisert
2021
Utgave
2. utgave
Utgiver
Elsevier S & T
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter