Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."
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Focuses on how to manage a group, rather than individual creativity. This book reveals specific group configurations and strategies that can unleash the collective creativity of various teams or groups.
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Produktdetaljer

ISBN
9781591397939
Publisert
2005-02-01
Utgiver
Vendor
Harvard Business Review Press
Vekt
317 gr
Høyde
210 mm
Bredde
139 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
256

Biographical note

Dorothy Leonard is the William J. Abernathy Professor of Business Administration Emerita at Harvard Business School. Walter Swap is the former dean of The Colleges and professor of psychology at Tufts University.