Worst Hotel in the World: the Hans Brinker Budget Hotel Amsterdam Amsterdam
Heftet /
2009
/ Engelsk
Produktdetaljer
ISBN
9781861543110
Publisert
2009-04-01
Utgiver
Vendor
Booth-Clibborn Editions
Høyde
245 mm
Bredde
186 mm
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
280
Forfatter
Biografisk notat
The Amsterdam communications agency KesselsKramer has been creating advertisements for the Hans Brinker Budget Hotel since proprietor Rob Penris first hired them in 1995. This book presents the best of the campaign, which has increased occupancy by 42 percent
For 15 years, the Hans Brinker Budget Hotel in Amsterdam has gained worldwide recognition for its daring, confrontational, and occasionally just plain offensive advertising. Through press, posters, TV, and even flags stuck in dog poop, the hotel's advertising has been picked up on CNN, MTV, and other global stations, garnering awards and press on the most miniscule of budgets.The reason for all the fuss? Honesty. By daring to tell the truth and describe the hotel as the rat-infested dive it is, the campaign connected with its target market.
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Produktdetaljer
ISBN
9781861543110
Publisert
2009-04-01
Utgiver
Vendor
Booth-Clibborn Editions
Høyde
245 mm
Bredde
186 mm
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
280
Forfatter