Drawing on the twelve core disciplines of business, including business
law, economics, marketing and finance, this fourth edition of the
hugely successful The 30 Day MBA shows you how to use key business
concepts and tools to assess business decisions and implement
strategy. Now with a new concept for each chapter - including
crowdfunding, digital marketing, business incubators and the 80/20
principle - The 30 Day MBA also provides coverage of the key optional
modules: Mergers and Acquisitions and International Business. New case
studies include Chilango, TomTom, Heinz, Hotel Chocolat, Shell, The
Card Factory and Addidas among others. Including a range of free
online questions and answers that enable you to self-assess your
knowledge, this bestselling classroom-free guide is brimming with
models, international case studies and practical applications of key
theories, placing MBA skills within reach of all professionals and
students.
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Produktdetaljer
ISBN
9780749474973
Publisert
2016
Utgave
4. utgave
Utgiver
Vendor
Kogan Page
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter