Foreword - Molefi Kete Asante PART ONE: THE AFROCENTRIC PERSPECTIVE: IDEOLOGY AND METHOD The Deep Structure of Culture - Linda James Myers Relevance of Traditional African Culture in Contemporary Life A Philosophical Basis for an Afrocentric Orientation - Norman Harris Afrocentrism and the Afrocentric Method - Terry Kershaw PART TWO: AFROCENTRIC APPROACHES TO UNDERSTANDING INTERPERSONAL, GROUP AND PUBLIC COMMUNICATION DYNAMICS Afrocentric Cultural Consciousness and African American Male-Female Relationships - Yvonne Bell, Cathy Bouie and Joseph Baldwin Rethinking Organizations from an Afrocentric Viewpoint - Jerome Schiele Understanding African American Oratory - Janice D Hamlet Manifestations of Nommo Culture, Communication and Afrocentrism - John W Smith Some Rhetorical Implications of a New World Order PART THREE: AFROCENTRICITY AND THE BLACK AESTHETIC The African-American Legacy in American Literature - Abu Abarry The Way We Do - Gale Jackson A Preliminary Investigation of the African Roots of African American Performance Afrocentric Heroes in Theatre - Barbara J Molette and Carlton W Molette Representing African American Women in Hollywood Movies - Patricia Hilliard-Nunn An African-Conscious Analysis African Americans in Television - Alice A Tait and Robert L Perry An Afrocentric Analysis PART FOUR: WHERE DO WE GO FROM HERE? CHALLENGES AND IMPLICATIONS OF THE AFROCENTRIC PERSPECTIVE The Functional Implications of Afrocentrism - Victor O Okafor Communication and Development - Peter O Nwoso, Donald S Taylor and Cecil A Blake Imperatives for an Afrocentric Methodology Afrocentricity - Na′im Akbar The Challenge of Implementation