Anime: A Critical Introduction maps the genres that have thrived
within Japanese animation culture, and shows how a wide range of
commentators have made sense of anime through discussions of its
generic landscape. From the battling robots that define the mecha
genre through to Studio Ghibli's dominant genre-brand of plucky shojo
(young girl) characters, this book charts the rise of anime as a
globally significant category of animation. It further thinks through
the differences between anime's local and global genres: from the
less-considered niches like nichijo-kei (everyday style anime) through
to the global popularity of science fiction anime, this book tackles
the tensions between the markets and audiences for anime texts. Anime
is consequently understood in this book as a complex cultural
phenomenon: not simply a “genre,” but as an always shifting and
changing set of texts. Its inherent changeability makes anime an ideal
contender for global dissemination, as it can be easily re-edited,
translated and then newly understood as it moves through the world's
animation markets. As such, Anime: A Critical Introduction explores
anime through a range of debates that have emerged around its key film
texts, through discussions of animation and violence, through debates
about the cyborg and through the differences between local and global
understandings of anime products. Anime: A Critical Introduction uses
these debates to frame a different kind of understanding of anime, one
rooted in contexts, rather than just texts. In this way, Anime: A
Critical Introduction works to create a space in which we can rethink
the meanings of anime as it travels around the world.
Les mer
Produktdetaljer
ISBN
9781472576767
Publisert
2015
Utgave
1. utgave
Utgiver
Vendor
Bloomsbury Academic
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter