In this engaging inquiry, originally published in 1989 and now fully
updated for the twenty-first century, Warren J. Belasco considers the
rise of the "countercuisine" in the 1960s, the subsequent success of
mainstream businesses in turning granola, herbal tea, and other
"revolutionary" foodstuffs into profitable products; the popularity of
vegetarian and vegan diets; and the increasing availability of organic
foods.
From reviews of the previous edition:
"Although Red Zinger never became our national drink, food and eating
changed in America as a result of the social revolution of the 1960s.
According to Warren Belasco, there was political ferment at the dinner
table as well as in the streets. In this lively and intelligent
mixture of narrative history and cultural analysis, Belasco argues
that middle-class America eats differently today than in the 1950
because of the way the counterculture raised the national
consciousness about food."—Joan Jacobs Brumberg, The Nation
"This book documents not only how cultural rebels created a new set of
foodways, brown rice and all, but also how American capitalists
commercialized these innovations to their own economic advantage.
Along the way, the author discusses the significant relationship
between the rise of a 'countercuisine' and feminism, environmentalism,
organic agriculture, health consciousness, the popularity of ethnic
cuisine, radical economic theory, granola bars, and Natural Lite Beer.
Never has history been such a good read!"—The Digest: A Review for
the Interdisciplinary Study of Food
"Now comes an examination of... the sweeping change in American eating
habits ushered in by hippiedom in rebellion against middle-class
America.... Appetite for Change tells how the food industry co-opted
the health-food craze, discussing such hip capitalists as the founder
of Celestial Seasonings teas; the rise of health-food cookbooks; how
ethnic cuisine came to enjoy new popularity; and how watchdog agencies
like the FDA served, arguably, more often as sleeping dogs than as
vigilant ones."—Publishers Weekly
"A challenging and sparkling book.... In Belasco's analysis, the
ideology of an alternative cuisine was the most radical thrust of the
entire counterculture and the one carrying the most realistic and
urgently necessary blueprint for structural social change."—Food and
Foodways
"Here is meat, or perhaps miso, for those who want an overview of the
social and economic forces behind the changes in our food supply....
This is a thought-provoking and pioneering examination of recent
events that are still very much part of the present."—Tufts
University Diet and Nutrition Letter
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Produktdetaljer
ISBN
9780801471261
Publisert
2017
Utgave
2. utgave
Utgiver
Vendor
Cornell University Press
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter