The notion of class attendance has largely been ignored, where students, faculty, and administrators substitute assumptions for empirical evidence. The data is clear: attendance matters, more so than any other known contributor to student success. Yet, policies and practices often overlook these data. Attending Student Success is a comprehensive guide for building sustainable cultures of student success in higher education, through the use of attendance data. Andrew P. Miller synthesizes decades of research pertaining to the myriad definitions, trends, and strategies of student success efforts. He explores the various perceptions and misconceptions surrounding attendance and illustrates the impetus for using these data to foster student success. Miller then provides guidance to make these data actionable through policy changes, early-alert strategies, and data-informed decision-making for cultural change management.