Explores the hundred-year history of Piel Bros., one of the prominent
German American brands that once made New York City the brewing
capital of America. Finalist for the 2016 Foreword INDIES Book of the
Year Award in the Regional category For more than a century, New York
City was the brewing capital of America, with more breweries producing
more beer than any other city, including Milwaukee and St. Louis. In
Beer of Broadway Fame, Alfred W. McCoy traces the hundred-year history
of the prominent Brooklyn brewery, Piel Bros., and provides an
intimate portrait of the company's German American family. Through
quality and innovation Piel Bros. grew from Brooklyn's smallest
brewery in 1884, producing only 850 kegs, into the sixteenth-largest
brewery in America, brewing over a million barrels by 1952. Through a
narrative spanning three generations, McCoy examines the demoralizing
impact of pervasive US state surveillance during World War I and the
Cold War, as well as the forced assimilation that virtually erased
German American identity from public life after World War I. McCoy
traces Piel Bros.'s changing fortunes from its early struggle to
survive in New York's Gilded Age beer market, the travails of
Prohibition with police raids and gangster death threats, to the
crushing competition from the big national brands after World War II.
Through a fusion of corporate records with intimate personal
correspondence, McCoy reveals the social forces that changed a great
city, the US brewing industry, and the country's economy.
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The Piel Family and Their Brooklyn Brewery
Produktdetaljer
ISBN
9781438461410
Publisert
2020
Utgiver
State University of New York Press (SUNY Press)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter