1. Professional Communication in a Digital, Social, Mobile World 2. Collaboration, Interpersonal Communication, and Business Etiquette 3. Communication Challenges in a Diverse, Global Marketplace 4. Planning Business Messages 5. Writing Business Messages 6. Completing Business Messages 7. Digital Media 8. Social Media 9. Visual Media 10. Writing Routine and Positive Messages 11. Writing Negative Messages 12. Writing Persuasive Messages 13. Finding, Evaluation, and Processing Information 14. Planning Reports and Proposals 15. Writing and Completing Reports and Proposals 16. Developing Presentations in a Social Media Environment 17. Enhancing Presentations with Slides and Other Visuals 18. Building Careers and Writing Résumés 19. Applying and Interviewing for Employment

Groundbreaking Coverage of Innovative Technologies Streamlines the Learning Process A focus on mobile communication and its effect on contemporary business practices incorporates topics such as globalisation and social media, and examines how they’re changing business communication. In-depth discussions of emerging issues help students understand the way mobile messaging is reshaping corporate communications. Coverage of linear and nonlinear presentations explores the differences between slide-based linear presentations and Prezi-style nonlinear presentations. Current references and examples keep the text highly relatable and applicable to the real world Real-life examples and figures give students a deeper understanding of business and mobile communication, social media, and how these skills and concepts relate to their personal and professional lives. Twelve new chapter-opening vignettes set the scene for important business communication topics throughout the text, using real-life, contemporary examples, such as Slack, Warby Parker, and Wolff Orlis. More than 70 new or redesigned examples and figures include annotated model documents, mobile communication cases, and social media examples. More than 20 new communication cases help keep the material relevant and current, making it easier for students to apply concepts to the real world. More than 30 new end-of-chapter questions and exercises encourage students to challenge themselves to master essential business communication ideas and skills. Fluid chapter organisation creates a flexible learning experience for students Chapter previews present clear learning objectives and include Close-up Vignettes that feature successful professional role models for students. Chapter Review questions and exercises reinforce major concepts to ensure students get the most out of the material. Communication cases challenge students to craft messages for mobile devices, giving them first-hand practice of essential business communication skills. A Course Planning Guide allows instructors to tailor the text to their course’s custom needs. Compact organisation makes the book easily suitable for courses of all lengths. Media and Channels discussion reflects the continuing evolution of digital formats by categorising media choices in oral, written, and visual contexts, deliverable through digital and non-digital channels. Engrossing visual and text material develops important concepts in each chapter. End-of-chapter individual and team challenges accompany vignettes to encourage further understanding of topics, through the application of essential skills and concepts. The Future of Communication highlight boxes provide glimpses into fascinating technologies that could reshape business communication in the near future. Examples include the Internet of Things, real-time translation, telepathy, holograms, and virtual and augmented reality.

About the book   Current references and examples keep the text highly relatable and applicable to the real world ·    Twelve new chapter-opening vignettes set the scene for important business communication topics throughout the text, using real-life, contemporary examples, such as Slack, Warby Parker, and Wolff Orlis. ·    More than 70 new or redesigned examples and figures include annotated model documents, mobile communication cases, and social media examples. ·    More than 20 new communication cases help keep the material relevant and current, making it easier for students to apply concepts to the real world. ·    More than 30 new end-of-chapter questions and exercises encourage students to challenge themselves to master essential business communication ideas and skills.   Fluid chapter organization creates a flexible learning experience for students ·    End-of-chapter individual and team challenges accompany vignettes to encourage further understanding of topics, through the application of essential skills and concepts. ·    The Future of Communication highlight boxes provide glimpses into fascinating technologies that could reshape business communication in the near future. Examples include the Internet of Things, real-time translation, telepathy, holograms, and virtual and augmented reality.   Pearson MyLabTM Business Communication not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.   Also available with Pearson MyLab Business Communication  Pearson MyLab™ Business Communication is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. ·    Branching, Decision-Making Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included. Fully re-written and with new topics, decision-making mini-simulations are now available with an updated design and workflow.