Business Research Methods is the complete introduction to doing
business research and is an ideal guide for students embarking on a
research project. Developed specifically with business and management
students in mind, this textbook explores the nature and purpose of
business research and the issues it entails, while also providing
students with practical advice through 'Tips and skills' boxes. In
addition to a broad range of relevant examples, the book features a
substantial discussion of ethics, and a strong emphasis on the most
frequent challenges faced by students, such as choosing a research
question, planning a project, and writing it up. Fresh voices and
perspectives run throughout this edition. New author, Bill Harley,
further internationalizes the book's coverage, based on his expertise
in the Australian business and management context. Also hear from
Amrit, Jordan, Anna, Ed, and Alex - an additional five students whose
personal insights and advice in the 'student experience' feature help
you avoid common mistakes, and follow their successful strategies when
undertaking your own research project. This edition has been
extensively revised, updated, and streamlined. Coverage of E-Research
is now woven throughout the entire book to reflect the centrality of
internet-based research methods. The book is accompanied by a suite of
online resources that include: For students: Multiple choice questions
Research Project guide Interviews with students Data sets Using Excel
in data analysis (in Excel) Web links For lecturers: Test bank
Discussion questions PowerPoint slides Lecturer's guide Case studies
Figures and plates from the text VLE cartridge
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Produktdetaljer
ISBN
9780192545916
Publisert
2018
Utgave
5. utgave
Utgiver
Vendor
OUP Oxford
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter