A textbook and workbook introducing several theories of human and mass communication in a straightforward manner. Relying heavily on examples and exercises, the chapters are relatively short and include a founding or early journal article and reference to a more recent article that can be assigned. Instructors can use the book as a core text supplemented with readings and lectures, or as a supplement.
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Preface vii
PART ONE - Theoretical Foundations
PART TWO - Human Communication
PART THREE - Mass Communication
PART FOUR- Research Methods
Name Index 346
Subject Index 353
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Produktdetaljer
ISBN
9780813802923
Publisert
1999-05-01
Utgiver
John Wiley and Sons Ltd
Vekt
828 gr
Høyde
279 mm
Bredde
210 mm
Dybde
19 mm
Aldersnivå
UU, UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
348
Biografisk notat
Gerald Louis Stone AM is an American-born Australian television and radio journalist, television executive, and author. Michael Singletary is the author of Clarifying Communication Theories: A Hands-On Approach published by Wiley.