`This is a very clear and concise summary of media studies, present
and future. There is no other book that can both be used as a teaching
tool and can help scholars organize their thinking about new media as
this book can′ - Steve Jones, University of Chicago This book offers
an introduction to communication theory that is appropriate to our
post-broadcast, interactive, media environment. The author contrasts
the `first media age′ of broadcast with the `second media age′ of
interactivity. Communication Theory argues that the different kinds of
communication dynamics found in cyberspace demand a reassessment of
the methodologies used to explore media, as well as new understandings
of the concepts of interaction and community (virtual communities and
broadcast communities). The media are examined not simply in terms of
content, but also in terms of medium and network forms. Holmes also
explores the differences between analogue and digital cultures, and
between cyberspace and virtual reality. The book serves both as an
upper level textbook for New Media courses and a good general guide to
understanding the sociological complexities of the modern
communications environment.
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Media, Technology and Society
Produktdetaljer
ISBN
9781473903142
Publisert
2015
Utgave
1. utgave
Utgiver
SAGE Publications, Ltd. (UK)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter