Across the global economy, customers' expectations are continually
rising - but many companies fail to deliver against those
expectations. With the rise in social media, customers are becoming
more vocal in expressing any dissatisfaction, which can both lose
existing customers and alienate potential new ones. Complaint
Management Excellence provides practical advice, tools and techniques
for managers to adopt when managing any complaints that come into
their organisation. In order to arrive at a culture where complaints
are welcomed, the underlying values, processes, structure, strategy
and people within an organization all need to be aligned with, and
respect, customer needs. Not only does this improve the long-terms
prospects for the company itself, but can have a tremendous knock-on
effect in terms of boosting employee morale and engagement. With case
studies from companies as diverse as John Lewis, Waitrose, DHL, Hilton
Hotels, the Starwood group (including Four Seasons and Ritz Carlton
hotels) and BT, Complaint Management Excellence explains what
customers are really looking for when they make a complaint, how to
avoid conflict and how managers can lead culture change to ensure the
best experience for all customers and clients.
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Creating Customer Loyalty through Service Recovery
Produktdetaljer
ISBN
9780749465315
Publisert
2013
Utgave
1. utgave
Utgiver
Kogan Page
Språk
Product language
Engelsk
Format
Product format
Digital bok
Antall sider
208
Forfatter