Preface to Ninth Edition xv PART I INTRODUCTION 1 1 The Concept of Strategy 3 PART II THE TOOLS OF STRATEGY ANALYSIS 33 2 Goals, Values, and Performance 35 3 Industry Analysis: The Fundamentals 63 4 Further Topics in Industry and Competitive Analysis 89 5 Analyzing Resources and Capabilities 113 6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 139 PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 165 7 The Sources and Dimensions of Competitive Advantage 167 8 Industry Evolution and Strategic Change 205 9 Technology-based Industries and the Management of Innovation 241 10 Competitive Advantage in Mature Industries 273 PART IV CORPORATE STRATEGY 289 11 Vertical Integration and the Scope of the Firm 291 12 Global Strategy and the Multinational Corporation 311 13 Diversification Strategy 341 14 Implementing Corporate Strategy: Managing the Multibusiness Firm 361 15 External Growth Strategies: Mergers, Acquisitions, and Alliances 389 16 Current Trends in Strategic Management 409 Cases to Accompany Contemporary Strategy Analysis, Ninth Edition 427 Glossary 727 Index 735

‘‘Great textbook that manages to provide both scientific insight as well as valuable tools for practice.’’ Prof. Dr Phillip C. Nell, Vienna University of Economics and Business, Austria ‘‘Grant’s Contemporary Strategy Analysis provides a comprehensive and practical review of all the key strategy topics, from analysing internal resources and capabilities to competitive advantage in mature industries. It provides a detailed and pragmatic overview, ideal for my Strategy Exec MBA module, with numerous practical case studies making it a must have for both post graduates and industry practitioners.’’Amazon Reviewer Contemporary Strategy Analysis, 9th edition, is the latest installment of Robert M. Grant’s widely adopted and internationally acclaimed book on strategy analysis in a business context. An ideal study companion for MBA and advanced undergraduate courses, Grant employs his vibrant and accessible writing style to introduce the core concepts and principles of strategy analysis, whilst combining a rigorous approach to business strategy with highly relevant illustrations of current practice. The rich collection of contemporary examples which run throughout the book present an in-depth focus on strategy implementation, particularly the pressures on companies to reconcile scale economies with entrepreneurial flexibility, innovation with cost-efficiency and globalization with local responsiveness. The 9th edition is fully revised and updated to include greater emphasis on strategy implementation, platform-based competition and industry “ecosystems”, the role of strategy-making processes and practices, and mergers, acquisitions and alliances.  This text and cases combined volume includes 24 full-length cases written specifically by the author to enable students to apply concepts and techniques of strategy analysis to real-life scenarios. The cases, which have been completely updated, include several new entries such as Tough Mudder, Haier Group, Chipotle and the Marijuana Industry. Contemporary Strategy Analysis comes equipped with a strong package of additional teaching materials, including author videos, PowerPoint slides, instructor’s manual, testbank and case teaching notes, all of which can be found at www.wiley.com/college/grant. Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.

Preface to Ninth Edition PART I INTRODUCTION 1 The Concept of Strategy PART II THE TOOLS OF STRATEGY ANALYSIS 2 Goals, Values, and Performance 3 Industry Analysis: The Fundamentals 4 Further Topics in Industry and Competitive Analysis 5 Analyzing Resources and Capabilities 6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 7 The Sources and Dimensions of Competitive Advantage 8 Industry Evolution and Strategic Change 9 Technology-based Industries and the Management of Innovation 10 Competitive Advantage in Mature Industries PART IV CORPORATE STRATEGY 11 Vertical Integration and the Scope of the Firm 12 Global Strategy and the Multinational Corporation 13 Diversification Strategy 14 Implementing Corporate Strategy: Managing the Multibusiness Firm 15 External Growth Strategies: Mergers, Acquisitions, and Alliances 16 Current Trends in Strategic Management CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS, Ninth EDITION Glossary Index