Written by a highly regarded expert on entrepreneurship, this
bestselling textbook provides an engaging and comprehensive overview
of corporate entrepreneurship. Now in its fourth edition and fully
revised throughout, this accessible text is structured in four key
parts that cover everything a student needs to know about the topic.
After an initial consideration of what constitutes corporate
entrepreneurship and innovation, the author then guides students
through the four pillars of entrepreneurial architecture: culture,
structure, leadership and strategy. The third section focusses on the
entrepreneurial mind-set, including how to encourage creativity,
business ideas and developing concepts. Finally, the book draws
attention to corporate venturing, examining venture teams,
intrapreneurs, market development and the role of shareholder value.
It is no longer sufficient for businesses to grow simply by cutting
costs and taking over competitors. To achieve true success,
organisations must avoid an ageing product or service portfolio to
bring new, innovative ideas to market. Corporate entrepreneurship is
inherently risky and therefore requires a fresh approach to strategy.
The approach Paul Burns offers will successfully overcome barriers to
launching new ideas, internal challenges of managing creativity and
show how to foster an entrepreneurial culture. This is the go-to
textbook for all students studying Corporate Entrepreneurship,
Intrapreneurship or Corporate Venturing at undergraduate, postgraduate
or MBA level. The book is also essential reading for courses on
Strategic Entrepreneurship and Innovation. New to this Edition: -
Fully revised and updated content throughout with new four-part
structure - Brand new case studies in every chapter, featuring some of
the world's highest profile companies from across the globe - A
greater focus on innovation, including a new chapter on this topic at
the start of the book - New chapters on 'Developing a Business Model',
'Managing Change' and 'Managing Risk' - New on-page glossary with key
terms highlighted in the text and defined in the margins - New
Activities and Group Discussion topics at the end of each chapter
Accompanying online resources for this title can be found at
bloomsburyonlineresources.com/corporate-entrepreneurship-and-innovation-4e.
These resources are designed to support teaching and learning when
using this textbook and are available at no extra cost.
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Produktdetaljer
ISBN
9781352008807
Publisert
2020
Utgave
4. utgave
Utgiver
Vendor
Bloomsbury Academic
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter