Corporate venturing is a key strategic growth tool, but it is also
complex and most programmes fail. Learn how to successfully manage,
measure and improve a corporate venturing programme with this one-stop
strategic guide. The Corporate Venturing Handbook delivers
phase-by-phase guidance on the effective set-up, operation and
termination of a corporate venturing programme. Shedding light on how
corporate venturing actually works in practice, it outlines how to
manage its underlying dynamics and avoid pitfalls. Its intuitive and
systematic framework navigates users through meeting objectives and
expectations so they can successfully generate value for their
organizations. The framework is evidence-based and data-driven,
steering users to make informed decisions specifically tailored to
their own organizational needs, and also offers a valuable tool to
help measure and capture the financial and strategic return on
innovation, improving the transparency and traceability of value
creation. Readers will also benefit from best practice insights, cases
and examples from some of the biggest and most longstanding corporate
venturing programmes in the world, including Siemens Healthineers,
Shell Ventures, AXA Venture Partners, PM Equity Partner, Nestle and
Samsung.
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A Step-by-Step Guide to the Value Creation Process
Produktdetaljer
ISBN
9781398613591
Publisert
2023
Utgave
1. utgave
Utgiver
Kogan Page
Språk
Product language
Engelsk
Format
Product format
Digital bok