The theme of this new edition is CHANGE. First of all, cultures
change: Business behavior in markets around the world is constantly
evolving, impelled by generational shifts, improvements in education
and (especially) increasing exposure to the world marketplace.
That is why all 43 Negotiator Profiles have been thoroughly updated
with new cases and fresh examples added.
In addition, international managers' challenges have changed too. For
example, just a few years ago participants at Global Management
seminars around the world were mainly interested in how to communicate
and negotiate with overseas partners. But they now find that their
toughest challenges are how to manage overseas subsidiaries, strategic
alliances and international partnerships.
To reflect these new realities the book's time-tested framework for
understanding cross-cultural negotiating behavior has been expanded to
include a wide variety of practical pointers on managing in today's
global marketplace.
This new edition is important for everyone involved with global
management, whether student or manager, because cultures and business
challenges change.
Think of this as your survival guide for doing business in cultures
other than your own.
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Produktdetaljer
ISBN
9788763099356
Publisert
2020
Utgave
5. utgave
Utgiver
Vendor
CBS Press
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter