WHAT IS THE SIZE OF THE MARKET?: As an emerging technology trend, data lake spending is expected to grow exponentially in the coming years. A market report published by Market Insights in August 2020 predicts the value of the data lakes market will grow from its $3.7 billion value in 2019 to $17.6 billion by 2025. WHO ARE WE TARGETING?: This book primarily targets professionals involved in the data field - from scientists to analysts to IT architects - who need a primer on the evolving world of data lakes. Most will likely be linked with organizations either involved in adding data lake technologies to their businesses or vendors offering data lakes as a product option.