"David Dunne…draws on years of research into how the theory [of design thinking] has been applied in organizations to explain the challenges, barriers, and potential pitfalls of design thinking, and to offer lessons for achieving success."

- Peter Chadwick, IEDP

The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges that organizations face when developing creative strategies to innovate and solve problems. Now available for the first time in paper, Design Thinking at Work explores how many organizations have embraced "design thinking" as a fresh approach to fundamental problems, and how it may be applied in practice. Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.
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The result of extensive international research with multinationals, governments and non-profits, Design Thinking at Work explores the world of design thinking in organizations.
Acknowledgements Part 1: Framing Design Thinking in Organizations 1. Thinking Like a Designer 2. The Adoption of Design Thinking Part 2: The Three Tensions 3. The Tension of Inclusion 4. The Tension of Disruption 5. The Tension of Perspective Part 3: Reframing Design Thinking for Your Organization 6. Reframing Design Thinking 7. Where Do You Begin? Building Your Design Thinking Program
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"David Dunne tells remarkable stories of how leaders of innovation use design to plan their products, services, and even their organizations. Furthermore, he explains the principles that others can use to surprise and delight users, and simply surprise their competitors."
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Produktdetaljer

ISBN
9781487501709
Publisert
2018-11-02
Utgiver
University of Toronto Press
Vekt
480 gr
Høyde
229 mm
Bredde
165 mm
Dybde
20 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
232

Forfatter

Biografisk notat

David Dunne is Professor and Director of MBA Programs at the Peter B. Gustavson School of Business, University of Victoria.