Digital Business and E-Commerce Management

Heftet / 2014 / Engelsk

Produktdetaljer

ISBN13
9780273786542
Publisert
2014
Utgave
6. utgave
Utgiver
Vendor
Pearson Education Limited
Aldersnivå
05, 06, UU, UP, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
712
Vekt
1316 gr
Høyde
266 mm
Bredde
198 mm
Tykkelse
26 mm
Se alle
Forfatter

Digital Business and E-Commerce Management

Heftet / 2014 / Engelsk
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
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Part 1 Introduction1 Introduction to digital business and e-commerce2 Marketplace analysis for e-commerce3 Digital business infrastructure4 E-environment Part 2 Strategy and applications5 Digital business strategy6 Supply chain management7 E-procurement8 E-marketing9 Customer relationship management Part 3 Implementation10 Change management11 Analysis and design12 Digital business service implementation and optimization
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This is THE e-business textbook. Clearly and engagingly written with a focus on real life examples, it is both an academically and professionally sound introduction to e-business.
Nettpris:
851,-
Levering 3-20 dager

Produktdetaljer

ISBN13
9780273786542
Publisert
2014
Utgave
6. utgave
Utgiver
Vendor
Pearson Education Limited
Aldersnivå
05, 06, UU, UP, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
712
Vekt
1316 gr
Høyde
266 mm
Bredde
198 mm
Tykkelse
26 mm
Se alle
Forfatter