This book examines AI’s transformative impact on creativity, blending insights from economics, media studies, and technology to analyze its role in the arts and the broader creative industries.Structured in three parts, the book first rethinks creativity through theories like Actor-Network-Theory, arguing AI is a form of agency within creative networks. It explores AI’s economic drivers, citing industry forecasts and the rise of the “Creative Class,” while advocating for “Augmented Creativity” as the right approach to balance human-AI collaboration. The book studies pragmatic scenarios for 2035, focusing on job shifts, AI-generated content, and artistic experimentation—avoiding speculative AI hype. By grounding debates in real-world impacts, the book urges a critical, yet nuanced view of AI that ensures it remains a potential agent for collaboration rather than a replacement of human skill and imagination.

Daniel Vargas Gómez works in the advertising industry as a Global Strategy Director and has a PhD in Philosophy from Erasmus University Rotterdam.