<p>'Beautifully produced and elegantly written, to say <i>Deco Dandy</i> is an important book is an understatement. It is an instant classic.'<br />Joseph McBrinn, <i>Journal of Design History</i><br /><br />'Copiously illustrated, Potvin’s six chapters allow us to observe how the films of L’Herbier, the paintings of Dardel, and the dances of Börlin, along with the pages of <i>Monsieur </i>and a few other journals of the time, disseminated a fascinating array of images that register overlapping notions of modern style, movement, interior design, sartorial elegance, masculinity, effeminacy, androgyny, and same-sex eroticism...'<br />Michael Lucey, <i>French Studies</i><br /><br />'A truly important book about a critically formative period in modern times, this book is highly recommended.'<br /><i>Sun News Tucson</i></p>
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1 Deco, the ensemble and Einfühlung
2 Shame and melancholia
3 Silhouette and movement
4 Décor and sobriety
5 Elegance and civilization
6 Industry and luxury
Index
This book offers a new perspective on the style moderne (art deco). Challenging the dominant focus on the style’s feminine aspects, it explores how alternative experiences and expressions of decorative modernism, nationalism, gender and sexuality converge in the protean figure of the ‘deco dandy’.
The book demonstrates that designed products and representations of and for the dandy existed within and outside of normative expectations of gender and sexuality, complicating men’s relationship to consumer culture and the moderne. It suggests a broader view of art deco by claiming a greater place for the male body and masculinity in this history than has been given to date. The mass appeal of the dandy in the 1920s allowed for the re-deployment of an iconic, popular and well-known typology as a means to stimulate national industries, engendering a desire for all things made in France. The book therefore presents moments in the history of Parisian cultural life that are instructive of the changing role performed by consumerism, masculinity, design history and national identity.
Richly illustrated with over 110 colour and black and white images, Deco dandy is a ground-breaking study that corrects the assumptions and biases that have dominated scholarship on and popular perceptions of art deco. It will be of interests to students and scholars of design history, fashion and gender and sexuality studies.