How can senior marketing leaders drive sustained brand growth amid shifting industry priorities? Effective Brand Building offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results. As short-term tactics dominate, this book refocuses on proven frameworks and governance models that align brand strategy with overarching business objectives. You'll learn how to: - Apply best-practice models to embed brand building within organizational processes - Leverage expert insights from award-winning marketer Andrew Geoghegan - Use data-led approaches to measure impact and maximize ROI - Analyze real-world examples from McDonald's, Apple, Mondelez and Unilever - Develop leadership strategies that deliver consistent, scalable growth This essential guide equips senior professionals with the tools to lead brand initiatives that deliver reliable, repeatable results, securing competitive advantage and lasting market relevance. Themes include: Brand building strategy, Governance, ROI measurement, Leadership, data-driven decision making, industry best practices