Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
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Biographical note
Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.<p>"Hills delivers the goods again, with a superb, focused examination of Who that expands and energizes discussion of texts, paratexts, media events, marketing, merchandising, and media temporality. Doctor Who: The Unfolding Event is wonderfully nuanced, thoughtfully composed, and offers as much to those who don't know the Doctor as to those who do." - Jonathan Gray, author of Show Sold Separately: Promos, Spoilers, and Other Media Paratexts</p>
Introduction: Media Anniversaries – Brand, Paratext, Event… and the Hype of the Doctor
1. Marketing the 50th Anniversary – Brand Management and the Cultural Value of the Doctor
2. Merchandising the 50th Anniversary – Public Service Consumption in the Name of the Doctor
3. Mediatizing the 50th Anniversary – Cinematic Liveness and the 'Developing Art' of the Doctor