Awaken the Magic Within helps business leaders listen to that voice inside, showing them that it’s brilliant and it matters, in both work and personal situations. It is a simple read; yet, it has dramatic impact on a business’s bottom line, as well as an employee’s value to the company. A business must make money or it isn’t a business—it is a hobby. The old way of making a profit in business no longer serves the company, the shareholder, or the employee. In Awaken the Magic Within, motivational transformation specialist Joe Swinger addresses a transformative leadership style called Self-Mastery Leadership, the application of which produces rewarding results for business leaders in their multiple work situations with employees, within C-level suites, and in their families and love relationships. Whether someone longs to exchange the label “employee” for “entrepreneur,” be more authentic in their personal and professional relationships, or upgrade their entire life on a grand scale, it all begins with self-mastery. Joe Swinger allows business leaders and entrepreneurs alike to give themselves permission to live the gift they truly are, enter their own journey, and become more authentic as they Awaken the Magic Within.