Studio Shape Up raises the bar for studio owners and simply leaps over the “skills approach” other books preach, telling readers exactly the right moves to make at the right time to achieve the greatest possible results.

Chelsea’s current marketing plan begins with posting and launching the pages on her new website, all social media platforms, and making pre-order postcards for two conferences she will be presenting at in October for audience giftbags. On October 13th and 14th she will be presenting her workshop based off her book, Studio Shape Up. Around the holidays she will be submitting for gift guides. She would like to send out advanced reading copies to get testimonials and blurbs for actual real copies. Also, in October she will use the advanced reading copy in a photo shoot with Pilates Style for a spread that will feature her, the book, and an article about the business side of running a studio. Chelsea has also done a photo shoot and is getting finalized pictures to use for press and to promote herself and the book. She would also like to be on Coffee with America to promote her book. Chelsea is an experienced public speaker which will help with future promotions. Also, her Facebook following of 4,171, Instagram following of 5, 223, and growing email list of 3,500 will help with future promotions.