This inspirational, informative guide offers "proven and tested
practical ideas for growing your business in . . . [a] challenging
economic environment" (Madan Birla, author of FedEx Delivers).
Starting a business can be easy—until the economy starts throwing
you curve balls. And "The Great Recession" was the biggest curve ball
in the last 80 years. But while 200,000 small businesses across the
country were forced to close their doors, Jay Myers, founder and CEO
of Interactive Solutions, Inc., managed to double his revenue—even
after losing 80 percent of the company's sales team. Myers and his
company, headquartered in Memphis, Tennessee, made a conscious
decision in 2007 that they were "not going to participate in the
recession" and weathered both personal and professional crises to not
only strengthen the company but grow ISI's business like never before.
A storyteller at heart, Myers offers readers plenty of tips and
practical advice that any entrepreneur or small business owner can
apply. But he also challenges those same entrepreneurs and small
business owners to get "out of their comfort zone" and embrace
creative new strategies, such as employee accountability and second
chances, niche marketing, and using your book as your hook. Myers
shows small business owners and entrepreneurs how to not only hit the
curveballs that are thrown their way, but actually use them to grow
their business in times of adversity.
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How Crisis Can Strengthen and Grow Your Business
Produktdetaljer
ISBN
9781614487173
Publisert
2016
Utgiver
Open Road Integrated Media, Inc.
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter