This inspirational, informative guide offers “proven and tested
practical ideas for growing your business in . . . [a] challenging
economic environment” (Madan Birla, author of FedEx Delivers).
Starting a business can be easy—until the economy starts throwing
you curve balls. And “The Great Recession” was the biggest curve
ball in the last 80 years. But while 200,000 small businesses across
the country were forced to close their doors, Jay Myers, founder and
CEO of Interactive Solutions, Inc., managed to double his
revenue—even after losing 80 percent of the company’s sales team.
Myers and his company, headquartered in Memphis, Tennessee, made a
conscious decision in 2007 that they were “not going to participate
in the recession” and weathered both personal and professional
crises to not only strengthen the company but grow ISI’s business
like never before. A storyteller at heart, Myers offers readers
plenty of tips and practical advice that any entrepreneur or small
business owner can apply. But he also challenges those same
entrepreneurs and small business owners to get “out of their comfort
zone” and embrace creative new strategies, such as employee
accountability and second chances, niche marketing, and using your
book as your hook. Myers shows small business owners and entrepreneurs
how to not only hit the curveballs that are thrown their way, but
actually use them to grow their business in times of adversity.
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How Crisis Can Strengthen and Grow Your Business
Produktdetaljer
ISBN
9781614487173
Publisert
2016
Utgiver
Independent Publishers Group (Chicago Review Press)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter