This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change.
Read more

Product details

ISBN
9781349395125
Published
1995-06-19
Publisher
Palgrave Macmillan
Height
216 mm
Width
140 mm
Age
Research, P, 06
Language
Product language
Engelsk
Format
Product format
Heftet

Author