This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change.
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Produktdetaljer
ISBN
9781349395125
Publisert
1995-06-19
Utgiver
Palgrave Macmillan
Høyde
216 mm
Bredde
140 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Forfatter