International Cases in Tourism Management includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
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Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism
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Product details
ISBN
9781138144491
Published
2016-08-01
Publisher
Taylor & Francis Ltd
Weight
453 gr
Height
246 mm
Width
189 mm
Age
U, G, 05, 01
Language
Product language
Engelsk
Format
Product format
Innbundet
Number of pages
410