Organizations communicate in complex and various ways, and the context
is mainly characterized by the pervasiveness of the digital ecosystem,
including the Web, social networks and the Internet of data. However,
its information delivery cannot overlook the requirements of
multicultural communications at a variety of levels.
_Digital Presences of Organizations_ highlights the communication
roadblocks faced by organizations as they emerge, arising not only
from issues encountered on their own websites, but also as they
construct online narratives. This multi-faceted and multi-strategy
digital presence of organizations is addressed via three main thematic
axes.
The first focuses on differentiated strategies (content, services,
interaction) that can be observed depending on the types of
organizations and their users. The second examines the cultural
dimension of websites, ranging from the local to the global. Finally,
the third focuses on the role of narration in organizations' online
communication strategies.
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Product details
ISBN
9781394306466
Published
2025
Edition
1. edition
Publisher
Wiley Global Research (STMS)
Language
Product language
Engelsk
Format
Product format
Digital bok