Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Seventh Edition features updated information throughout, including the new Responsibilities and Competencies generated from the Health Education Specialist Practice Analysis-2015 (HESPA-2015), and reflects the latest trends in the field. KEY TOPICS: Health Education, Health Promotion, Health Education Specialists, and Program Planning; Starting the Planning Process; Program Planning Models in Health Promotion; Assessing Needs; Measurement, Measures, Measurement Instruments, and Sampling; Mission Statement, Goals, and Objectives; Theories and Models Commonly Used for Health Promotion Interventions; Interventions; Community Organizing and Community Building; Identification and Allocation of Resources; Marketing: Developing Programs That Respond to the Wants and Needs of the Priority Population; Implementation: Strategies and Associated Concerns; Evaluation: An Overview; Evaluation Approaches and Designs; Data Analysis and Reporting MARKET: Intended for those interested in learning the basics of health education and promotion.