It's a new era of business and consumerism—and you play a role in
defining it Today's biggest trends—the mobile web, social media,
real-time—have produced a new consumer landscape. The End of
Business As Usual explores this complex information revolution, how it
has changed the future of business, media, and culture, and what you
can do about it. "To be successful in business, you need to see what
others don't. Start with this book. Someone's going to do it, why not
you?" —Mark Cuban, owner of the Dallas Mavericks and Chairman of
HDNet "Innovation has always changed the business landscape. People
expect to access information anywhere, anytime, and on any device.
Collaborative, cloud, and video technologies are leading this change.
As Mr. Solis correctly writes, companies have to lead this change, not
follow." —John Chambers, CEO of Cisco Systems, Inc. "Winning the
hearts and minds of customers with new media experiences will turn
them into your most valuable sales force. Solis's book is the map to
unleash this treasure." —Peter Guber, author of Tell to Win:
Connect, Persuade, and Triumph with the Hidden Power of Story "Your
customers will share their experiences both good and bad. Now that
everyone is connected, it's amplified and incredibly influential. This
book will help you rethink your vision and mission to survive in a new
era of digital Darwinism." —Mark Burnett, Television Executive
Producer
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Produktdetaljer
ISBN
9781118171578
Publisert
2018
Utgave
1. utgave
Utgiver
Vendor
Wiley Professional, Reference & Trade
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter