"The book provides vital insights into commercial development for
engineering students in a highly practical and applied manner. Over
the past 3 years, application of the book’s material has allowed the
students to develop their commercial literacy and ambition in the
University." —Steve Orr, Director, Northern Ireland Science Park
CONNECT program which looks to accelerate the growth of
knowledge-based companies in Northern Ireland Engineering Innovative
Products: A Practical Experience is a pioneering book that will be of
key use to senior undergraduate and graduate engineering students who
are being encouraged to explore innovation and commercialization as
part of their courses. The book will teach the essential skills of
entrepreneurship and address the fundamental requirements needed to
establish a successful technology company. As well as providing the
crucial background and insights enabling students to identify a key
market, it also offers a highly practical guide to undertaking genuine
product validation and producing a feasibility study, as well as
providing vital insights into the challenges and demands in forming a
technology based company. Key features: Outlines how to develop and
grow an engineering solution which has market potential and covers key
business aspects of giving the perfect pitch, sales and marketing,
protection of ideas and finance, to offer a complete and practical
guide to commercializing ideas. Provides vital insight into the design
and innovation processes within engineering and the challenges and
pitfalls in translating good ideas into great products. Features
contributions from leading experts in marketing, finance, company
formation, sales and intellectual protection which provides details of
the challenges faced by innovators when commercializing ideas.
Includes Ccase studies from engineering students who give insights
into how they have successfully developed their own ideas into
companies.
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A Practical Experience
Produktdetaljer
ISBN
9781118757697
Publisert
2014
Utgave
1. utgave
Utgiver
Wiley Global Research (STMS)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Antall sider
296
Forfatter