Events Feasibility and Development: From Strategy to Operations 2nd
Edition outlines the best practice in event development and the global
events sector. Tools and techniques from the first edition have been
refined and expanded through their use in over 20 countries, including
the USA, France, UAE, Malaysia and South Africa. These include
strategy development and implementation, asset management, portfolio
management, return on investment, management process mapping and the
feasibility study. Fascinating current examples illustrate these
professional management techniques. The second edition elaborates on
the events sector maturity model as a measurement tool for cities,
regions and countries. This has been tried and successfully tested in
developing economies and assisted in the rapid development and
sustainability of events in Dubai and many other destinations. Each
chapter contains exhibits, questions, bullet points and clear
explanations of the tools and techniques. Brand new material includes:
A full explanation of the maturity model including post-pandemic
solutions New case studies and exhibits A new section on teaching and
training in event management The chapters are fully supported by
further current case studies and examples on the publisher’s and the
author’s website. Online material also includes 11 lesson plans for
a semester course, containing assessment items, learning objectives
and teaching tips for each topic, and event photos and author videos
explaining the topics. This will be essential reading for all students
of Event Management.
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Produktdetaljer
ISBN
9781000478228
Publisert
2021
Utgave
2. utgave
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter