Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
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Innovation, Learning and Imitation

Produktdetaljer

ISBN
9780230289857
Publisert
2020
Utgiver
Springer Nature
Språk
Product language
Engelsk
Format
Product format
Digital bok

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