Traditional shops are facing challenging and unprecedented times.
Future-Ready Retail explains how changing consumer needs, the impact
of digital and the issues around health, wellness and distancing have
transformed retail and provides compelling solutions to help reimagine
the high street and out-of-town malls. Conventional high streets,
shopping arcades and retail malls throughout the world no longer
attract the crowds needed to sustain them as successful commercial
spaces. Suffering from the effects of online shopping, changing
consumer attitudes and expectations, and the legacy impact of social
distancing, there's a sense of urgency and the need to address the
decline in physical retail. Future-Ready Retail provides in-depth
analysis of how consumers, health, data and new technologies will
continue irreversibly to shake up physical shops and permanently shape
the future of traditional retail. Arguing that to be future-ready,
retail needs to be driven by people and places, not solely real
estate, the book explains how brands can develop strategies to create
shops whose main purpose is to recruit, retain and delight customers.
Featuring case studies from successful global brand, retail futurist
and designer Ibrahim Ibrahim identifies key retail-cultural trends,
shows why it's important to make retail space physically smarter and
how to use touch points such as social, website and apps alongside the
physical space, to achieve a seamless, enjoyable and profitable retail
experience.
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How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets
Produktdetaljer
ISBN
9781398603356
Publisert
2022
Utgave
1. utgave
Utgiver
Kogan Page
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter