Don’t be afraid of the GDPR wolf! How can your business easily
comply with the new data protection and privacy laws and avoid fines
of up to $27M? GDPR For Dummies sets out in simple steps how small
business owners can comply with the complex General Data Protection
Regulations (GDPR). These regulations apply to all businesses
established in the EU and to businesses established outside of the EU
insofar as they process personal data about people within the EU.
Inside, you’ll discover how GDPR applies to your business in the
context of marketing, employment, providing your services, and using
service providers. Learn how to avoid fines, regulatory
investigations, customer complaints, and brand damage, while gaining a
competitive advantage and increasing customer loyalty by putting
privacy at the heart of your business. Find out what constitutes
personal data and special category data Gain consent for online and
offline marketing Put your Privacy Policy in place Report a data
breach before being fined 79% of U.S. businesses haven’t figured out
how they’ll report breaches in a timely fashion, provide customers
the right to be forgotten, conduct privacy impact assessments, and
more. If you are one of those businesses that hasn't put a plan in
place, then GDPR For Dummies is for you.
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Produktdetaljer
ISBN
9781119546177
Publisert
2019
Utgave
1. utgave
Utgiver
Wiley Professional Development (P&T)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter