This book is the definitive guide to understanding web3 and NFTs, offering insights and guidance for individuals, educators and brands who are affected by this transformative technology.  As the world becomes increasingly digitised, non-fungible tokens (NFTs) offer a novel way to represent, authenticate and own unique digital assets providing new commerce opportunities for brands. Getting Started with web3 and NFTs supports professionals navigating this new field and provides guidance on operating within this space, best practices to follow and how to lead others in doing so too. This book also addresses the challenge of navigating the rapidly evolving landscape of NFTs and their impact on brands, consumers and society at large, while helping to provide new and curious consumers with advice on how best to stay safe.