Cheap mechanical and satellite transmissions have made a predominantly North American culture available to a global audience. Does this mean that rock ’n’ roll, soap opera reruns, and professional wrestling will destroy Asian traditions and leave Asian nations to produce nothing but imitations of a shallow, hedonistic alien culture? Far from it! In Global Goes Local, international scholars from a variety of disciplinary perspectives examine different forms of popular culture in Asia. Covering topics from pop music in Korea to TV commercials in Malaysia, this collection shows how imported cultural forms can be invested with fresh meaning and transformed by local artists to result in new forms of assertion and resistance that also meet the needs of their particular audiences. Global Goes Local addresses significant questions being considered by scholars of popular culture and offers case studies of how culture suffers, survives, or prospers in Asian communities in an age of global communication.