An empirically rich and student-friendly book in which global media
expert Dal Yong Jin discusses the nexus of globalization, digital
media, and popular culture and provides an essential introduction to
the shifting media ecology of the early 21st century. Offering an
in-depth look at globalization processes as they relate to the global
media, this second edition maps out the increasing role of digital
platforms as they continue to shift the contours of globalization.
This book introduces core theoretical concepts—such as cultural
imperialism, platform imperialism, and soft power—that can be
critically applied to a broad range of contemporary media policies,
practices, movements, and technologies in different geographic regions
of the world, with a view to determining how they shape and are shaped
by globalization. Fully updated throughout, this second edition
explores new critical issues—such as the impact of COVID-19 and the
growth of artificial intelligence (AI) in cultural
production—emphasizing the ever-increasing role digital platforms
play in the globalization process. It also introduces new theoretical
frameworks for understanding globalization, such as transnational
proximity. End-of-chapter discussion questions prompt further critical
thinking and research. An essential book for students of digital
media, global media, and globalization that want to understand the
increasing impact of AI and digital platforms on global media and
culture in the digital platform era.
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Produktdetaljer
ISBN
9781040386361
Publisert
2025
Utgave
2. utgave
Utgiver
Taylor & Francis
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter