_Graphic Design Theory_ is organized in three sections: "Creating the
Field" traces the evolution of graphic design over the course of the
early 1900s, including influential avant-garde ideas of futurism,
constructivism, and the Bauhaus; "Building on Success" covers the mid-
to late twentieth century and considers the International Style,
modernism, and postmodernism; and "Mapping the Future" opens at the
end of the last century and includes current discussions on
legibility, social responsibility, and new media. Striking color
images illustrate each of the movements discussed and demonstrate the
ongoing relationship between theory and practice. A brief commentary
prefaces each text, providing a cultural and historical framework
through which the work can be evaluated. Authors include such
influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl
Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton,
and Lorraine Wild. Additional features include a timeline, glossary,
and bibliography for further reading. A must-have survey for graduate
and undergraduate courses in design history, theory, and contemporary
issues, _Graphic Design Theory_ invites designers and interested
readers of all levels to plunge into the world of design discourse.
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Readings from the Field
Produktdetaljer
ISBN
9781616891237
Publisert
2012
Utgiver
Chronicle Books
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter