Subdividing space is commonplace in our culture and a traditional organizing principle. Our houses and apartments are divided into rooms; our drawers are designed with divided compartments to separate our things, and our parking lots are divided into rows of parallel spaces. In communication design, a grid provides a compositional framework through its network of horizontal and vertical intersecting lines that subdivide the page creating a guide to establish proportional relationships between the design elements. The authors of <i>Grids for Graphic Designers</i> state their goal is to introduce the basic principles of grid usage. They do so in a clear, articulate and visually informative process. This is a perfect text for students studying visual design, and those individuals who interested in grids and grid theory.

- Elizabeth Resnick, Professor Emerita of Graphic Design, Massachusetts College of Art and Design, USA,

The 3rd edition of the <i>Grid for Graphic Designers </i>continues exploring ways in which contemporary graphic designers renew traditional approaches to ‘grid making’ practices, by emphasising both the imaginative and the practical. Examples of inventive designs are accompanied by meaningful annotations focusing both on what, and how it is represented. This exploration of relationships between content and grid format demonstrates the plurality of the approaches and the passage from fixed to fluidity as a modern way of representation. There are two generalisations about the grids: first, that they are inexhaustible and second, that they are selective. From this double perspective, the book demonstrates ‘grid making’ as a form of knowledge and provides a renewed context for the debate about the meaning and role of grids.

- Iwona Abrams, Senior Lecturer, BA Graphic Communication Design, University of Westminster, UK,

An essential and authoritative toolkit for constructors of the humble grid that will both inform and inspire content delivery, whether for print or screen. Historic and contemporary examples brilliantly illustrate the ongoing fascination and challenge of how graphic designers confront the blank page; creating work that unites content and form to deliver purposeful and appropriate visual communication.

- Bryan Clark, Head of Graphic Design, Falmouth University, UK,

Fully updated, the third edition of Grids for Graphic Designers explores this important tool which is part of every designer's practice- whether it involves digital or print-based media. With over 200 illustrations plus six new interviews with design practitioners such as Second Story, Brody Associates and Peter Dawson, the student is introduced to the creative use of grids in contemporary practice as well as the basic principles that underlie their effective use.

Written and designed by best-selling authors Gavin Ambrose and Paul Harris, this clear and concise introduction to the use of grids in design covers all the basics and the expanded section of activities and exercises allows students to implement what they have learned.

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Focuses on the construction and ordering of the page and screen through the use of the grids. This book explores not only how to construct grids, but, more fundamentally, why a designer should construct grids at all. It also explores key areas of grid design through a series of case studies, juxtaposed by key creative 'basics'.
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Introduction

1. The need for grids
Organising information
How we read a page
How we view a screen
Form and function
Industry view: Boy Bastaiens

2. Grid basics
Anatomy of a page
Measurements
Shapes on a page
Proportion
Hierarchy
Drawing on a grid
The rule of thirds
The rule of odds
Industry view: Second Story

3. Grid types
Symmetrical
Asymmetrical
Modules
Combinations
The horizontal
The vertical
Broadside
Diagonal and angular grids
Industry view: Peter Dawson

4. Grid elements
Type
The baseline
Images
Horizontal and vertical alignment
Columns
Type and column widths
Folios
Industry view: Brody Associates

5. Grid usage
Visible grids
Scale
The perimeter
Axis
Juxtaposition
White space
Environmental grids
Caption-oriented grids
Quantitative information grids
The grid as expression
The grid as identity
Industry view: Nicholas Felton

6. Online grids
The online grid
Formality versus informality
Web basics- fixed or flexible?
Translating the grid to the screen
Orientation
Industry view: 3 Deep

Exercises
Glossary
Index and credits

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Grids are a fundamental tool in a graphic design and help the designer to organise elements on a page. Grids for Graphic Designers, 3e examines the way in which grids are used in contemporary practice. Through six new interviews with designers plus additional activities and exercises, students focus on how grids can be used effectively in design whether they are working with print or digital pages.
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Covers the use of grids in both print and digital media
The Basics Design series offers a lively and accessible introduction to the key concepts and techniques within the discipline. Each book is beautifully illustrated with clear diagrams and inspiring imagery.
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Produktdetaljer

ISBN
9781474254779
Publisert
2021-01-28
Utgave
3. utgave
Utgiver
Vendor
Bloomsbury Visual Arts
Vekt
540 gr
Høyde
228 mm
Bredde
160 mm
Dybde
14 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
216

Biografisk notat

Gavin Ambrose teaches at Brighton University and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including Basics Design: Layout, 2e, The Production Manual, Fundamentals of Graphic Design and Design Genius among others.

Paul Harris is a freelance writer and editor. His work has appeared in magazines and journals in both the US and Europe. He is a co-author and collaborator on numerous books on design.